7 SEO Trends That May Dominate the Web in 2016

Written By: admin - Jan• 04•16

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7 SEO Trends That May Dominate the Web in 2016

While businesses continue to make huge investments in digital marketing and create diverse digital content, search engines are shifting their focus away from content and concentrating more on usability across devices. It is no longer enough for an organization to simply rely on its web presence to offer deals and promote sales.

Web activities and a digital presence across various platforms have become the norm, and these things alone cannot guarantee that you will stay ahead of your competitors. So, to stay on top of things and prepare for the next big digital opportunity, you need to know which SEO trends are going to unfold in 2016.

1. Mobile Search Will Remain Important

Mobile search is already on par with desktop search in terms of volume, and this trend will only accelerate. In fact, it is predicted that mobile will soon surpass desktop. In recent times, thanks to updated mobile browser capacity, faster networks, and a majority of websites embracing a mobile-friendly design, mobile web has even made the future of so-called native apps look bleak.

This trend will only increase, and in only a year from now, the mobile web will be referred to as the web in general. Naturally, a majority of websites will be primarily designed for mobile. Also, websites that are not mobile-optimized will become irrelevant. A mobile-friendly design is already (a ranking factor for?) Google’s search engine algorithm, and in time, it will become the new bare-minimum search engine criterion.

2. Intention, Not Keywords, Will Drive Search

The days of searching with exact keywords are long gone. Finding relevant search results is no longer dependent on what you type. From your interactions with websites, search engines can now assess your intention and provide the most relevant results accordingly. Search will become more intuitive from now on, which will save a lot of browsing time and effort.

3. Voice Search Will Compete With Text Search

Though voice search is still a new kid on the block in the search engine space, it has already gained enough momentum thanks to mobile devices and the rise of mobile web beating the native apps desktop search. Voice search will continue to be popular as people can ask a question and immediately get an answer – for example, an address, driving directions, etc. – without the trouble of typing.

Google plans to add a voice recognition feature to its apps very soon. This would help increasing the volume of searching web as web search will be faster and smoother. This change is likely to have a bigger impact on users who are accessing the web from a mobile device.

4. Focus Will Shift to Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) has been getting more attention for some time as most often huge number of users staying live and online does not reflect in business conversion for the respective site.

Because a majority of users access the web from mobile devices and simply remain online casually without actually using the sites they’ve opened, the huge difference between the traffic volume and conversion will continue.

Naturally, conversion rate optimization will be more useful to get into session data, as well as tracking events and users’ attention spans. Understanding the factors that produce higher conversion rates will help websites formulate suitable SEO plans.

5. Interactive Content Will Rule

Interactive content is not only a quiz, but all sorts of web contents delivered according to the user response. For example, in a presentation, when a user clicks on a negative opinion about something he is guided to a content page that addresses his questions Interactive content provides an intuitive, unique feel and it can quickly can motivate someone to take action.

6. More Content = More Effectiveness

SEO these days are merciless to unoriginal contents. But even for short content that only conveys a few pieces of information, it is becoming even more difficult to rank in search results. As the situation stands now, articles that are between 1,200 and 1,500 words long get better rankings. While this trend will continue, another trend would be about multiplicity in presenting content.

For instance, a text-based piece of content supplemented with infographics, images, animation, and video files will have more impact on search engine and traffic. As this trend suggests, longer, more diverse content will be effective.

7. Local SEO Will Be More Competitive

Over the last couple of years, we have seen a consistent focus on local SEO from search engines, web traffic in general and business websites trying to tap the opportunity of web to garner business output. Advanced geolocation maps have fueled this trend.

Now, thanks to advanced geolocation technologies like iBeacon, geo-fencing, etc., targeting an audience using location has become a common practice for marketers. In 2016, this practice will increase even more. Location will play a key role in search rankings. Moreover, voice search will add more momentum to this trend, and recent search engine updates like Google Pigeon are a clear indication of how location will be a key determinant in search results.

 

 

 

Black Hat SEO Tactic to Avoid: Link Schemes

Written By: admin - Dec• 30•15

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Link schemes are a black hat SEO tactic that should absolutely be avoided. As a white hat full service SEO firm, we absolute avoid link schemes and you should too! Here’s more information on what they are and what you can do instead:

What Link Schemes Are

According to Google, link schemes are defined as any linking activity that is designed to manipulate PageRank including “behavior that manipulates links to your site or outgoing links from your site.” Google also says in their Webmaster Guidelines, “Your site’s ranking in Google search results is partly based on analysis of those sites that link to you.”

The more quality sites that link to pages of your website, the more valuable it becomes in the eyes of the search engines. Although this is not the only factor impacting how well your site performs in the search engines, it’s is a critical component and one that you as a site owner can leverage for your SEO. After you properly optimize your website, it’s vital to build up your link portfolio with a white hat link building campaign from a variety of trusted resources.

However, as Google points out “…some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites.” Too often site owners are forgoing quality of links for quantity of links, thinking that they can outperform the competition simply by having the biggest link portfolio.

So what is a link scheme exactly? Here’s a few examples of what they are so that you can know what to avoid:

  • Links to/ from Poor Quality Websites – In fact, if any of these websites do link to your website, you should contact them to have them remove it.
  • Link Exchanging – Whenever someone offers a link exchange, you should turn them down because it is considered a link scheme!
  • Buying or Selling Links – There is no price tag worth the repercussions. One paycheck could result in years of hassle and lost revenue as you try to reverse the inevitable penalty (if you ever do).
  • Article Marketing or Guest Posting – While guest posting can still be done on a small scale, doing it to excess can result in a penalty.

Focus On Building Partnerships

While link building is an integral part of SEO (and the Internet is essentially built on links from one site to another), site owners should never engage in any link scheme that is designed to manipulate or trick the search engines. Instead of getting your site involved in a potentially dangerous link scheme, actually build business relationships with other companies in your industry or form partnerships with companies in other niches that make sense!

Here’s a B2B example—let’s say you own a software development company that creates programs for manufacturing operations. Websites that relate to manufacturing and operations are a great place to build links from with blog comments, guest author bios, et cetera. You can also branch out by forming partnerships with other companies that may have a software product that somehow enhances the one that you developed. You can link to them on your website and likewise, they can link to you. You aren’t trying to trick the search engines in this case because you’ve formed a partnership with this company. In fact, your partnership is designed to enhance your product and create a better experience for your customers.

In my professional opinion, relevancy and quality are the most important factors when engaging in a link building campaign. While having a big link portfolio is great, 10,000 spammy links is probably going to get your website flagged by the search engines. Link schemes rarely take the visitor into account, as they will often link random sites together regardless of niche or content. Why would someone reading about your B&B want to be directed to a page about iPod phone covers for sale? Instead of going for the most links, try to get the best links.

Moving from Local SEO to National SEO

Written By: admin - Dec• 21•15

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Generally speaking, there are two different types of SEO campaigns, local SEO and national SEO. With all of our b2b full service SEO clients, we carefully consider whether it’s best to focus on local SEO or national SEO when developing our strategy. In most cases, we incorporate a combination of local and national SEO strategies, but this also depends on the business. We also take a balanced approach and are careful not to “over-optimized” the content.

While the two campaigns typically take the same process there are certain differences. A local SEO campaign targets localized keywords and focuses on building links from local profiles and other local sites whereas a national SEO campaign targets broad keywords and there are typically more relevant link building opportunities.

There may also be some instances in which a local business that is currently implementing a local SEO campaign decides that they want to broaden their market. For example, there may be a local manufacturing company that has always considered itself to be a local business and has only targeted people within the area with marketing efforts. However, as the business grows, the business owner may find that people are interested in the product from outside of the local area. How do you capitalize on that from an SEO perspective? Here are some strategies on what to do:

Take a Balanced Approach

As mentioned above, we prefer to take a balanced approach for all of our b2b full service SEO clients. Even if the company is locally based, it’s important not to tip the scales too closely to the “local” side, otherwise you could be missing some opportunities. As upper management, you know how important it is to expand your reach as a company far as possible. Not only that, but optimizing a website exclusively for local SEO tends to make the website look spammy. A balanced approach prevents this from happening.

Explore Other Options

If the local business has found success with a local SEO campaign and is driving lots of local traffic, it’s important to keep the current website as is and continue with a local SEO strategy in order to maintain that success. It’s going to take time to establish a national presence and the local presence is going to remain the bread and butter of your business for quite some time. In order to target a national audience, a second website should be created with a new domain.

Because the site will be targeting broad, national keywords that are very competitive, the content component of the new website and the marketing strategy behind the new website is very important. The new website should incorporate a blog that is updated every day with content that is applicable to a national audience. The age of a site plays a huge role in SEO success, so it’s best to focus on the content for the first two years before getting into much link building. Then, after year two the link building can be more aggressive. Even with the strongest SEO campaign, it will take 5-7 years to really start to see any kind of traction.

Leverage Your Existing Website

An alternative option is to utilize the current site in order to leverage the established history and trust of that site. Add a blog to the site that takes a generic approach and don’t include local keywords in the blog posts. Update the blog at least 3 times a week for the best results. Over time the blog will generate long tail visitors from the search engines and generate more clients/customers that aren’t local. Due to the cost and time savings alone, this is typically the better option that will drive national visitors over time.

The decision to go from a local SEO campaign to a national one should be considered wisely. It can take a long time to be recognized as a national company. In many cases, it may just be best to stick to the local SEO strategy that has been working so well. However, it’s still a good idea to create an SEO campaign that targets both – otherwise you could be missing out on opportunities to expand the scope of the business.

The Only Way To Be Successful At SEO: Take A Holistic Approach

Written By: admin - Dec• 18•15

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It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth.

SEO in this day and age cannot live in its own silo anymore because we now know how much it is impacted, both directly and indirectly, by other marketing channels, such as social media, PR, offline marketing, and even email marketing. Some of these signals include brand mentions, citations, search relevancy, usage data, content and links.

In the past, SEO was just about Keywords, Links, Crawl and Rankings, but this has evolved into much more.

Having synergy between your different marketing channels will not just help SEO, but it also will boost your overall marketing efforts by allowing you to capitalize on all opportunities. It will also allow you to better tailor your marketing efforts toward building a brand that is strong regardless of how any single marketing channel performs.

Luckily, it’s never too late to cultivate a solid relationship between SEO and your other marketing channels. Here is an example of different channels working together.

Holistic Marketing In Action

Elite SEM (my company) has an upcoming client event which will be held at our office in New York City. This is a large event for existing clients and businesses within the New York City area. Here’s how our different teams worked together to promote the event:

First, all marketing channel teams met to discuss a content and promotion strategy for the event. Teams include Marketing, PR, SEO, Social, Email, Paid Search and Display.

We knew we wanted to create a page on our company website about the event, so we had the SEO and paid search teams conduct keyword research. The marketing team used this keyword research to develop content for the event page on our website, and the SEO team provided optimization recommendations for the page itself.

The marketing team then developed a video highlighting the upcoming event. This video was published on our YouTube channel, and it would soon be embedded on the event page on our website. The SEO team provided optimizations for the YouTube video.

Once ready, the event page was published on our website. Based on input from all of the teams, the page included the following:

  • Detailed content outlining event schedule, speakers, benefits of attending, etc.
  • Appropriate on-page optimizations.
  • Structured data markup, where applicable, such as Event and Local Business markup from schema.org.
  • Embedded YouTube hosted video.
  • Google Map embed to help users easily find and navigate to the location.
  • Social and email sharing buttons placed prominently.
  • An RSVP contact form.

The SEO team advised our webmaster to add the new event page to the XML sitemap. Meanwhile, the marketing team published a blog post on the Elite SEM blog highlighting the upcoming event. Internal links were added to the blog post pointing users to the event page.

The email marketing team added an email about the event into the email marketing calendar. The event email was to be sent to all clients and newsletter subscribers.

The social team added the event to their social posting calendar for all company social profiles. Specifically on Facebook, they added the event to the Events app and the promotion video to the Videos app. A unique hashtag was also created for the event.

The PR team created a press release highlighting the event and submitted it to major PR outlets. Based on input from the SEO team, the press release included links back to the event page on the company website.

Then came paid promotion. The paid search and display teams launched campaigns targeting businesses in the New York City area, while the social team launched a Facebook Newsfeed Ad campaign to promote event.

Meanwhile, the SEO and PR teams worked together on outreach to influencers and websites to highlight the upcoming event. The marketing team advised all Elite SEM New York City employees to mention the event in their email correspondence and other company communications.

As the campaign has progressed, the SEO and social teams have tracked social signals, brand mentions, citations and inbound links to the event page.

Finally, to ensure the campaign is succeeding, all teams meet on a weekly basis to report on marketing efforts and RSVPs by channel.

Final Thoughts

As you can see from the plan above, all the channels working together can really help expand your marketing reach and have a more solid plan.

So as we start the New Year, be sure to make the necessary changes to your marketing so that you are taking a holistic approach to SEO.

The 4 Step Keyword Research Technique To Rank Your Site in 2016

Written By: admin - Dec• 16•15

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2015 is almost out and 2016 is just around the corner. If you are wondering what’s changed in SEO world, the answer is A LOT! Things like RankBrain, Schema Markup as well as long contents are among the things that’s going to be big in 2016.

But what about keyword research? How much have it changed? Considering that keyword research is arguably the most important part of SEO that’s going to dictate how the rest of the campaign will go, it’s quite an important question to answer.

Besides some tools going in and out of popularity (and also existence), keyword research have remain mostly the same. That is fine and all if you intend to stay at the same spot. But in order to rise up in the ranks we will need some new strategies of doing keyword research in 2016.

Besides the usual things like keyword volume, the use of short tail versus long tail keywords and competitor research, there are more questions that we should also ponder – Questions like how profitable the keywords are or what sort of products or services you can offer in relation to a particular set of keywords.

So let’s look at the 4 steps of doing keyword research that’s going to give you the competitive edge in 2016:

Step 1: Basic Research

Obviously you’ll need to start with picking a main keyword that you’re going to aim to rank for. This can be pretty straightforward as it describes the main activity of your business. For example, SEOPressor obviously will aim for “search engine optimization” as our main keyword.

The next step will be to go deeper into the nature of your main keyword. You can do this by analyzing the Google Search Engine Results Page itself:

  • Related Search – Found at the very bottom of the Google SERP, Related Search can give clues on what are the demands as well as search intents user have for the keyword.

Google Autocomplete – Google autocomplete your query as you type and give suggestions based on popular queries often made. These are great tools to utilize to discover what Google relates to a given keyword.

Shopping Results – This often overlooked tab on Google is actually quite valuable to give insights to gauge the profitability of a keyword. You can discover new and existing products to be used as guidance for your own offerings.

Google AdWords – If a keyword yields Google AdWords or paid results, you know that the keyword valuable enough for people to spend money on. It can also mean that the keyword is quite competitive.

Competing Sites – Observing the top ranking websites at a glance can also give you useful information on whether it’s within your capability to compete against them. Consider how authoritative they are in the subject and the quality of their contents when making decision.

Step 2: Results Analysis

After learning about the keyword itself, it’s time to dig deeper into the ranked results on the SERP itself. There can be literally millions of results for a certain query but the only ones worth analyzing are the top 10 results.

We analyze the top results for a number of reasons:

  • Learn exactly how they do their optimization
  • Understand what Google needs to rank a website on a high position
  • Know how difficult/easy it is to rank in said keyword
  • Replicate and improve the same formula to rank better ourselves

There are two aspects to consider when doing an analysis of the top-ranking results:

On-Page Factors

  • Usage of keywords in title, URL, heading tag and metadata
  • Internal linking structure of the site
  • Keywords used in anchor text that links both internally and externally
  • Length of the content
  • Keyword theme of the site – Does the whole site revolves around the keyword or is it more general?

Off-Site Factors

  • Number of backlinks – Considering that backlinks are still one of the most impactful ranking factors, it’s an important figure to know. You can use tools like Majestic or Monitor Backlinks to check a website’s backlink profile.

Step 3: Keyword Expansion

Other than the main keyword, we can also find new related keywords we can try to rank for. The way I do it is by using Google Keyword Planner. Pretty straightforward – Just use the “Search for new keywords” option and look at the “Ad group ideas” to see how Google is grouping keywords together. Finding good categories that can be used for your own site shouldn’t be too difficult.

Things you might want to look for:

  • High average monthly searches
  • Low competition
  • Type of user intent (Check through results in Ad Preview)
  • Average to high Cost Per Click

By targeting multiple related keywords, it’s easier to diversify your topics and contents.

As you get additional keywords to accompany your main keywords, you can expand each of them by using LSI keywords. Simply put, LSI keywords are complementary keywords often found used alongside a particular keyword.

For example, websites that talks about “hoops”, “spalding” and “lebron” might get ranked for the word “basketball”.

LSI keywords can also give the right context for an ambiguous keyword. For example, “fruit salad”, “healthy” and “sweet” can tell Google that “apple” means the fruit. While “ipad”, “macbook” and “ios” can tell Google that it means the tech company instead.

Using the right LSI keywords associated with your main keywords can further strengthen the signals you give Google when ranking your website. There are lots of ways to get LSI keywords.

One way of doing it is by analyzing the top 10 results of a particular keyword simultaneously:

  1. Visit each of the top 10 results
  2. Copy and paste the contents into a document
  3. Go to TagCrowd and paste your top 10 content compilation
  4. It will then generate a word cloud made out of the most often used keywords
  5. Tick the “Show frequencies” option to see how often the keywords are used

Step 4: Optimize

At this point you’ve already gathered the essential information that can get your own website a good ranking. To recap, here’s what we have gathered so far:

  • Main keyword
  • The basics of your keyword (related search, products sold, how-to topics etc)
  • On-page and off-page optimization of top ranking sites
  • Additional related keywords
  • LSI keywords

What’s left is to incorporate all of these factors into your own website and contents. Some points worth noting is most of the time, you might notice that not all top ranking sites have everything in place (keywords in title, headers, URL). In this case you know you’ll stand a chance to rank by combining what some results miss that others include.

Once you’re done with optimizing the on-page factors what’s left is to catch up with the off-page factors and you can roughly determine when it is achievable by comparing the amount of backlinks the top-ranking results have and your own backlink growth.

Conclusion

Keyword research is the first step to take that often determines the success or failure of an SEO campaign. With the ever-changing nature of search engines as well as the industry that revolves around it, it’s important to keep a lookout for new methods and tools to do keyword research in order to not only keep up, but also trump the competition!

what is Internet of Things

Written By: admin - Nov• 17•15

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The Internet of Things (IoT) is a scenario in which objects, animals or people are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. IoT has evolved from the convergence of wireless technologies, micro-electromechanical systems (MEMS) and the Internet.
A thing, in the Internet of Things, can be a person with a heart monitor implant, a farm animal with a biochip transponder, an automobile that has built-in sensors to alert the driver when tire pressure is low — or any other natural or man-made object that can be assigned an IP address and provided with the ability to transfer data over a network. So far, the Internet of Things has been most closely associated with machine-to-machine (M2M) communication in manufacturing and power, oil and gas utilities. Products built with M2M communication capabilities are often referred to as being smart. (See: smart label, smart meter, smart grid sensor)

IPv6’s huge increase in address space is an important factor in the development of the Internet of Things. According to Steve Leibson, who identifies himself as “occasional docent at the Computer History Museum,” the address space expansion means that we could “assign an IPV6 address to every atom on the surface of the earth, and still have enough addresses left to do another 100+ earths.” In other words, humans could easily assign an IP address to every “thing” on the planet. An increase in the number of smart nodes, as well as the amount of upstream data the nodes generate, is expected to raise new concerns about data privacy, data sovereignty and security.

Although the concept wasn’t named until 1999, the Internet of Things has been in development for decades. The first Internet appliance, for example, was a Coke machine at Carnegie Melon University in the early 1980s. The programmers could connect to the machine over the Internet, check the status of the machine and determine whether or not there would be a cold drink awaiting them, should they decide to make the trip down to the machine.

Kevin Ashton, cofounder and executive director of the Auto-ID Center at MIT, first mentioned the Internet of Things in a presentation he made to Procter & Gamble. Here’s how Ashton explains the potential of the Internet of Things:

“Today computers — and, therefore, the Internet — are almost wholly dependent on human beings for information. Nearly all of the roughly 50 petabytes (a petabyte is 1,024 terabytes) of data available on the Internet were first captured and created by human beings by typing, pressing a record button, taking a digital picture or scanning a bar code.

The problem is, people have limited time, attention and accuracy — all of which means they are not very good at capturing data about things in the real world. If we had computers that knew everything there was to know about things — using data they gathered without any help from us — we would be able to track and count everything and greatly reduce waste, loss and cost. We would know when things needed replacing, repairing or recalling and whether they were fresh or past their best.”

How to Use SEO to Raise Brand Awareness

Written By: admin - Nov• 16•15

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Do potential customers recognize your brand? Marketing teams are responsible for raising brand awareness and they have a variety of tools at their disposal to get this message across. Most of us experience the affects of brand awareness on a daily basis. We browse the internet and notice that a new show that looks interesting is airing. While on Twitter, you notice this same show is trending in the search results. There’s buzz surrounding the new show and you make it a point to tune once it airs. This is what brand awareness is all about, and the internet played a big part in getting you to tune in once the show aired.

This is exactly what SEO can do for your brand. In fact, SEO is one of the best ways to give your brand a boost in the search engines. However, you have to do it right. Here’s are some strategies that will help you maximize brand awareness in SEO.

Boost Your Brand’s Worth With Search Engine Rankings

In the eyes of the consumer, high search engine rankings make you more credible. Achieving the top spots in the search engines for major keywords in your industry is the best way to bring your company to the front of people’s minds. Your results, however, will depend on a variety of factors, including how saturated your industry is.

The main thing to remember is that it all begins in the keyword selection phase of your campaign. By building your campaign around a variety of keywords, you can build awareness in a variety of ways. By focusing on keywords that have to do with your industry, accommodate local search, and also through brand-specific search phrases, you can be sure to cover all aspects of your market.

Brands Should Control Their Own Brand Awareness

The ultimate goal is for companies to control their own brand awareness. Otherwise, it could lead to a less of revenue and a decline in reputation. However, when companies get it right, it can be extremely profitable. When consumers recognize your brand keywords in search results, they will eventually click on your page to find out more information. When they like what they see on that page, it could impact their buying decisions.

So, how can they truly control their own brand awareness through SEO? The best way is to use analytics to assess the impact the strategy has on your brand. If traffic, engagement, and conversion on your site all increase after implementing your new strategy, that’s a good indication of its success.

It’s important to note that it isn’t just SEO that makes this effective for consumers. Other factors could impact brand awareness and consumer buying decisions. These include how well your site’s content is written, how well the site is designed, and whether or not the right people are finding your company through the search engines. Instead, SEO should be considered one strategy of many when it comes to promoting awareness of the brand online.

10 SEO Statistics Every Marketer Should Know About

Written By: admin - Nov• 10•15

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Search Engine Optimization (SEO) is an ever-changing industry. What’s hot and relevant one month might not be the next. Business owners and marketers need to stay current on trends in SEO if they want to be at the top of their game. One of the best ways to stay informed is to track (and learn from) key statistics. We’ve rounded up some of the best SEO statistics to help you form your ongoing strategy.

These stats are sourced from various studies found around the web, all of which provide unique ways to hone your SEO skills.

50% of Search Queries are 4 Words or Longer

Are you only targeted short keywords? You may want to reconsider that strategy. According to this study, half of all searches are long tail keywords. Add some to your keyword mix to maximize results!

57% of B2B marketers say SEO has the biggest impact on lead generation

Now this is an important stat to take note of. Not social, not email, not WOM. SEO has the biggest impact on lead generation.

Search is the starting point for 60% of travelers

Are you a travel blogger? Good news, your audience loves to search

81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.”

Let’s be honest, we all kind of knew this information the whole time. EVERYONE goes online to search before they consider a major purchase. Make sure your products and services are easy to find and that they answer your customer’s questions. If your site does that, you’ll be in good shape.

Search is the #1 driver of traffic to content sites, beating social media by more than 300%

Social great, but search is better. Rather than making social the focus of your strategy, consider it a tool to help with search.

 

60% of all organic clicks go to the organic top 3 search results

Makes you want to be on page 1, right? If it’s at all possible, you need to strive to get to the top 3 results to truly maximize your leads from search. If it’s simply not possible for a particular keyword, move on to another and focus on it.

Local searches lead 50% of mobile visitors to visit stores within one day

This is nice to know if you’re a brick and mortar location. Optimize your site for mobile search, and lead users through the funnel until they end up at your door!

 

66% of best-in-class companies involve search in their content creation process from the beginning

Want to be best-in-class? This is how you get it done! Make search a priority from the get go and you’ll have results that last a lifetime.

 

Companies that blog have 434% more indexed pages than those that do not

Think you can’t afford a blog? This stat says you can’t afford not to. Creating content that is optimized for search is of absolute importance. Get started today to start increasing your business’ search-ability.

 

 

Basic features of Search Engine Optimization

Written By: admin - Nov• 04•15

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Search Engine Optimization is one of the key components to getting your website to rank higher on search engines. Google has its own search algorithm that determines the ranking of websites on its search engine.

One of its recent updates was to introduce a mobile friendly version of your website so people could access your website on a mobile device. This is also due to people using phones more than ever to search around the internet.

Google is constantly changing its algorithms so keeping your website up to date and adding new content is essential to working your way to the top.

Choose your domain carefully
Choosing your domain can be an advantage in terms of Search Engine Optimization and is included when searching online. Researching your domain against your competitors can give you that extra boost. Adding your location on your domain name such as can also help for local people wanting to find businesses like yours or making your website name unique.

Keyword Research
Research is key to getting the best results possible in which they is several free tools you can use. Find more information against your competitors including SERP Checker online tool or SEO Quake

Website Speed
Choose your hosting provider carefully as a slow host or website provider can affect your search rankings.

Content
Content is one of the essentials to getting your website up there at the top and Google loves new content. Those in the know of SEO will regularly add new content to their website to help their website rank higher. Google’s minimum requirement is 300 words but on average 500 is the acceptable. Good quality content with internal and external links from trusted website’s is key to your success.

Add images and optimize them with your pages keywords using the alt tag feature. Space out your content adding pictures to represent what you’ve been talking about and headings to add layout.

Images
Images are a great way of breaking up your content making it easier to read. Large images can slow down your website so its a good idea to resize your images and changing format to .jpeg or .png

Sitemap
A sitemap is essential for websites so that Google will be able to identify your content. A sitemap lists all your pages and adds bots and crawlers to examine and collect information about your website. A simple sitemap generator can be found and downloaded to your device.

Robots.txt
Owners of their own domain can decide which pages on their website they want to allow or exclude from indexing. Pages with sensitive or private information can be added to the robots.txt file to prevent users from gaining access. Robots.txt is also required for Google to include or exclude the pages you have chosen.

Internal and External Links
Adding links helps boost rankings to your website, choose trusted websites to write unique content adding a link to your website. Finding forums and social platforms in the same genre can give you an advantage. Websites such as forums, guest blogging and social media website’s are a good place to start.

 

 

Important Tips for hiring an SEO company in US.

Written By: admin - Nov• 03•15

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Top rankings in search engine results is a necessity and a priority for any company which aims to generate leads via their website, but you simply can’t cater to the needs of all search engines on your own, instead you need an assistance of an experienced and reliable SEO company to help you in this regard. This is why we have created a short list of main tips to follow in order to help you hire the best Search Engine Optimization Company:

  1. Custom approach

Times when you could simply buy a preset SEO package are long gone. Nowadays any US SEO company should provide you with a great optimization strategy no matter the size of your website. Since every industry is different in terms of competition and the way it should be promoted, “unisex” SEO techniques simply can not be applied to every other client. SEO consultant you’re dealing with should explain you why any particular technique is useful for your industry and how they’re going to execute this or that service.

  1. Detailed Keyword Research

Majority of times the SEO companies will focus only on the on-page optimization but drop the fact that they need to research those keywords they’re going to push up. Any company which pitching you their SEO services in US or Worldwide must always make sure that they can find the best keywords for you and at the same time they will help ensure that all of them are integrated naturally throughout the content of the website.

  1. Offsite optimization strategy

The best Search Engine Optimization company US will always understand and focus on bringing you the best results from a offsite optimization standpoint as well. Back links from reputable, local sources are crucial for search engine ranking, however unnatural and excessive link juice can ruin your rankings and traffic overnight. Google penalties are pretty common nowadays and 90% of them caused by cheap back links in enormous amounts which used to work 5+ years ago. So if company will develop a natural linking strategy, or provide a sample reports of their past link building campaigns results it means they are confident in their techniques, so can be you.

  1. Online reviews

Today you can find a review on internet about pretty much anything and everything in the world. See testimonials and reviews from current or former clients as this will give you a good understanding in regards to the products and services they offer, not to mention that you can also see if they are professional and if they backup “sales speech” with proven results.

  1. Examples and References

A good SEO company in US will always have several examples and references to share with you. Work done for the former clients is a great showcase for them, and this way you can see firsthand if they are as reliable as they promote themselves.

  1. Timing and Checkpoints

Since Search Engine Optimization services can’t show you an overnight goal achievement every company has it’s own timing and checkpoints during the whole process. Evey aspect of SEO should be applied gradually to make sure Google picks it up in a way you want it and in majority of cases it’s far more longer than first 3 months. Any company which guarantees you that in 3 months you’ll be on top of the rock – LIES. Reputable SEO provider will explain you approximate results you can achieve during first several months after you launch the campaign and the best way to prove it will be achieving these goals by every checkpoint.

  1. Reporting

Moreover, the best SEO company will always document it’s process via reports. These will immediately show you an increased in rankings caused by strategies and services they are implementing on you site, thus keeping you up to date with the latest happenings in this sector.